Initially, our small team thought the campaign would focus on lab signage and engagement through building signage, but scope adjustments shifted our approach. I contributed to a seven-person team to define messaging, develop visual elements aligned with campus branding, and coordinate 10+ photoshoots across diverse environments—from labs to tree rescue teams to greenhouses. I led design of the campaign website and proposed interactive features, including a photo gallery, online merch store, and a safety pledge badge program to encourage community engagement.