THE GOAL
Design the inaugural IlliniFest in Chicago to celebrate University of Illinois alumni, highlight college and athletics offerings, and build school pride through bold orange and blue visuals.
For the first IlliniFest, we experimented with a variety of design concepts under a tight one-week timeline. I developed initial concepts that ranged widely, eventually combining the Chicago skyline with the Quad “skyline” from Urbana-Champaign. The project produced a full suite of assets, including billboards, digital ads, email designs, a landing page, and environmental elements at Millennium Park. I collaborated closely with the Creative Director and team to bring this vision to life.
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OUTCOME
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