THE GOAL
Redesign the Cancer Center’s publication at the University of Illinois Urbana-Champaign to align with the Center’s visual tone while staying true to the campus brand, and to create an engaging reading experience for impactful stories.
I was hired to lead the design for this project, starting with moodboards to explore visual directions appropriate for cancer research. I collaborated closely with the managing editor to establish story flow and incorporate supporting informational pieces. My goal was to craft spreads that fit each story’s content while remaining practical to reproduce and adapt across the 40+ page publication. This volume received great feedback and is now serving as the template for this publication moving forward.
OUTCOME
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