THE GOAL
Establish SCD’s visual identity to reflect a brand centered on iteration, ideation, and experimentation, while differentiating it through vibrant colors and other distinctive visual assets.
The identity went through numerous iterations—true to SCD’s ethos of experimentation. I focused on developing core assets that could stay consistent across applications, while allowing flexibility for more playful and whimsical designs depending on context. Once the core team signed off on the overall direction, the identity was applied across stationery, swag, posters, web elements, and environmental graphics throughout the building.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
OUTCOME
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