I worked alongside another designer, a creative director, and university leadership to generate core graphic elements for the campus brand. I explored color palettes, photography treatments, and patterns, helping to create a set of go-to assets for use across the university. I also played a key role in updating the website to reflect the new guidelines and supporting materials, working directly with college and unit communicators to visualize how the brand elements could be applied in ways that met both unit-specific and university-wide goals.