RESEARCH IMPACT CAMPAIGN WEBSITE
As the lead designer for this campaign web project, I was responsible for initial wireframes and page concepts, reusable components for content types, selecting photos, and all final page layouts and handoff. Communicating why research is important isn’t simple; our goal was to create a very straightforward and visually engaging website with short content types, relatable topics and photos, and opportunities for users to learn more beyond this campaign website.
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STRATEGIC PLAN SUCCESS STORIES WEBSITE
As the primary designer on this project, I collaborated closely with the Creative Director and Web Developer to explore how best to add context to the university’s 2018–2023 strategic plan. To support the many impactful stories associated with the plan, we designed a sister website that served as a central home for this content, connecting each story to one of four strategic goals. This approach reinforced both what the goals are and why they matter. With just two simple page templates, we were able to build a visually engaging site efficiently and at scale.
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