Leading concept development and execution of digital and print communications for Vibrant Emotional Health and related programs, serving as a senior contributor on the Creative team. Translating complex, sensitive mental health content into clear, accessible visual systems that build trust with diverse audiences. Partnering with Creative leadership and cross-functional teams to shape projects from brief through delivery, recommending strategic design approaches and ensuring alignment with brand standards and organizational goals. Evolving the visual identity systems across campaigns and co-branded initiatives, creating scalable templates and streamlined design processes to support internal teams.
Experience
Perspektiiv Design Co.
Feb. 2026 – PRESENT
Freelance Graphic Designer
Supporting the studio’s partner programs through strategic design and execution across digital and print, delivering thoughtful, detail-driven creative that ensures brands show up clearly and consistently at every touchpoint. Translating complex ideas into intentional visual systems, shaping work from concept through delivery with a strong emphasis on clarity and cohesion.
Office of the Vice Chancellor for Research & Innovation, U. of I.
SEPT. 2022 – SEPT. 2025
Graphic Communications Designer
→ Associate Director of Visual Communications
Led creative strategy and execution for digital and print communications that elevated the university’s research enterprise, serving as the design lead. Collaborated with leadership to shape campaigns from concept to launch, guiding budgets, creative direction, and vendor partnerships. Evolved OVCRI’s visual identity and built adaptable assets used across research units. Mentored student designers and proposed new staffing approaches to strengthen creative output. Represented the office in university-wide initiatives and cross-campus collaborations.
Siebel Center for Design, U. of I.
JAN. 2021 – SEPT. 2022
Graphic Design Coordinator
→ Lead Graphic Designer
Partnered with the Associate Director of Marketing to build SCD’s visual identity from the ground up, coinciding with the grand opening of its new campus building. Led the design and rollout of creative assets for events, programs, and courses across diverse audiences. Supervised a small communications team of student designers, a photographer, and a writer, while directing website design, environmental graphics, and building signage projects to bring the brand to life.
Office of Strategic Marketing & Branding, U. of I.
JAN. 2019 – JAN. 2021
Strategic Design Specialist
Collaborated with the Brand Marketing Director to develop and implement university brand standards. Designed assets for major institutional campaigns including Illini Fest, Homecoming, and COVID-19 initiatives. Supported campus adoption of brand and web standards through UI/UX research and system design.
Creative Services, U. of I.
The Premier Print Group
Neutral Design Studio
SUMMER 2016
Graphic Design Intern
Supported branding and layout projects for studio clients on a contract basis.
Skills
- Brand Identity & Evolution
- Logo & Typography
- Visual Storytelling & Editorial Design
- Marketing Collateral, Digital & Print
- Campaign Creative, Concept & Execution
- Website Design & Strategy
- Multi-Project Management
- Strategic Thinking
- Clear & Proactive Communication
- Deadline-Driven Design
- Adaptability & Flexibility
- Reliable Creative Partner
Tools & Software
- Adobe Creative Suite
- Miro
- Sketch
- Figma (taking courses)
- WordPress
- Google Workspace
- Microsoft Office
- Basecamp
- Clickup
- Airtable